RightClick and Bilibili
Topic Selection
Content Strategy
How much time do you spend on mobile media platforms every day? From Reels to TikTok and YouTube, short videos are increasingly dominating our daily lives. Their addictive nature is undeniable. From the perspective of CONSUMER BEHAVIOR, this site will guide you through the process of creating successful short videos on Bilibili, a unique Chinese streaming media platform. Using RightClick as an example, we aim not only to catalyze discussion and deliver value, but also to strategize language and visuals to maximize user engagement and click-through rates.